Не бойся promo campaign

In addition to traditional methods of announcement, we organized a "guerrilla" promotional campaign of the "Не бойся" party in urban and virtual spaces. Along with the slogan "Do not be afraid," the central image of the campaign was the image of a barking dog. Teaser of the project was filmed in a shelter for stray dogs. With the help of street art and viral advertising this promo campaign encompassed the broadest sections of the townspeople and visitors alike and has achieved the effect of the accumulation of knowledge about the event on social networks and thematic resources.

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